By Alan Lim
In marketing, tracking is critical to your overall success. The same is true if you're looking for AdSense success. You have to know which ads are performing well and which ones are not. And that's where channels come into the picture.
Channels are Google's method of letting you track your AdSense success. Obviously, you need to know how well your pages are performing in order to know if you are earning money and to determine if changes need to be made. However, what many beginning users of AdSense don't know is that there are two types of channels and understanding them can improve your ability to improve the performance of your site and of the ads.
Two Types of Channels
One of the channels available is the URL channel. This channel is helpful for looking at the big picture. Let's say you want to know how your site is doing overall in terms of AdSense success. Well, these channels are going to provide you with an answer. You can use them to track the ads for your entire site and even for sub-domains. However, you may also want to know how well each individual AdSense ad is performing. In that case, you want to use the custom channel. With the custom channel, you have to define what you want to track which may seem a bit more complicated. However, you will find this information valuable so you can make the necessary individual adjustments to improve overall performance.
Use the Information
Of course, knowing your level of AdSense success is only half the picture. You also need to put that information to work. For example, determine the top 20% of your performing pages and the bottom 20%. Look at what you've done right on those top pages and try to re-work the ones at the bottom. With some basic tweaking, you'll be able to dramatically increase your overall numbers.
The information might also let you know that the keywords you've selected aren't working well with audiences. This might particularly be true if you are not getting much traffic to the sites and this is interfering with your overall AdSense success. Consider choosing new words and re-optimizing some of the pages then test the results.
Keep Your Eyes Open
The whole purpose of channels is so that you can monitor your AdSense success. That means, however, you don't want to rest on your laurels if you see that you're doing well. Maybe you had a certain goal for your site and you've reached it. Does that mean you should stop paying attention to the performance of your pages? If you do, chances are good that your earnings will plummet. Just because you've reached a certain plateau doesn't mean you'll be staying there forever. As soon as you get too comfortable, a rockslide is likely to take you back down to the bottom.
Instead, you should take a moment to think about what you've done right to reach that point then look at the results from the channels to decide which types of improvements you can continue to make so you can keep climbing higher and higher. Now once you start see increasing movement you don't need to watch the channels as closely but your AdSense success depends on not forgetting they are there.
To discover the secrets to AdSense Success, you don't have to look any further than http://www.goodinternetmoney.com/Make-Money-Online-At-Home-FREE-Report.php. Here, you can learn the tips and tricks and see how I make my first $1000 online.
Article Source: http://EzineArticles.com/?expert=Alan_Lim
Sabtu, 07 Maret 2009
By Alan Lim
By Brenda Ondatje
Google created the system called AdSense Pay Per Click. This system allows you to display advertisements on your websites. Advertisers then display their ads on your site, and when somebody clicks on your ad, you get paid. The amount you get per click varies on the popularity of your site, and on the keywords you use. The average hits you get to your site per month and the popularity of the keywords can determine which ads are displayed, and how much a click is worth.
One of the great things about AdSense Pay Per Click is that the content of your website determines what types of ads will display. If you have a photography website, then you might have ads displayed that are by companies who sell digital cameras.
There are a lot of people who use AdSense as a way to bring in some extra income from their site. If you have a popular website that gets a lot of traffic, you should at least be able to make enough to pay for your hosting. Having multiple websites that are content rich and unique will increase your chances of earning more money with AdSense. The more websites you have the more money you can make.
A system called HyperVRE can help you create better AdSense friendly websites. It has proven to be a great income booster for a lot of people. Creating fresh, unique content is the best way to make any web page. You cannot copy and paste content from other websites and hope for the best. This is not only illegal, but it will get your site banned from search engines. Content rich websites and placing ads on them once they get enough daily traffic will soon help you bring in a good income.
Brenda Ondatje is an expert on online wealth creation, a marketing whiz, and a contributor of popular blog WebBriefCase.Com.Au. She provides meaty tips on topics like adsense pay and more. Check out the website for more info!
Article Source: http://EzineArticles.com/?expert=Brenda_Ondatje
By Tim Whorley
You realize that Google AdSense has the ability to make you some decent extra income. And, actually you might begin to think like some others who have done it, that you can make a living off of AdSense revenue.
Some do make a full time income from AdSense. However, I would point out that they are in the minority. Regardless, you can make extra money by adding AdSense to your websites and blogs.
Many folks start their businesses with their passion or interests in mind and then just add AdSense to it which helps subsidize what they're making online otherwise. This is what the majority of people do.
Now, there are others who wish to aim higher and earn a living from AdSense. This is possible but you have to think smart and look for hot niches and markets. You also have to work harder or smarter to get the necessary traffic to your sites and blogs.
Google AdSense Top Paying Keyword
For those that are looking to maximize their income from AdSense without guessing as to what might profitable there is often a question around how to find the highest paying AdSense keywords.
How do you find them? Well interestingly enough their are other websites devoted to providing lists of top paying Google AdSense keywords. So you can check those out and see if they can help. Some may have outdated lists and other sites will have a product to sell you. This might be the best way to go and that will be up to you to choose.
If you don't have much cash to begin with or you just like to go on your own, then you create sites and blogs that have high paying keywords anyway. You just need to use head and look around and see what is popular and what sells. You'll be able to think of things almost instantly. A couple of examples are credit cards and cellphones. You know both are always in demand and with that said, advertisers will pay a lot to get a their ads out there.
I hope this has been helpful and good luck in your search.
For more in-depth analysis including more tips and tricks visit my site. You can grab a free copy of a 79 page AdSense guide from one of the masters in this field - http://www.timwhorley.com/adsense.html
Article Source: http://EzineArticles.com/?expert=Tim_Whorley
By Mark A. Abrahams
PPC publishing is on your mind and what you know at this very moment is that there is a lot of competition. How can you stand out and get more return for your investment? One way to do so is to simply use the right campaign by targeting the areas where your customers are lurking. Luckily, unlike the off line world, it is easy to learn what your customers are looking for.
To do so, you just need to look at which keywords they are plugging in when they are searching for topics like your own. The importance of PPC publishing here is that you know what phrases and keywords the most likely customers you have will be using when they use their search engine. If you do not invest in knowing what these keywords and phrases are, it will be nearly impossible to get the right type of traffic to your websites. The right traffic is traffic that is most likely to buy from you.
One way to do this is to look towards those websites that are your competition and that are highly profitable. You want to be sure that the website is profitable first. Then, look at what keywords they are using to get the results they are getting. You may also want to consider purchasing keywords that are targets.
Whatever you do to get the right keywords, the point is to get them and to incorporate them as a foundational element in your PPC publishing. Otherwise, your investment time (and money) offers limited returns.
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Mark Abrahams is a full time internet marketer who has helped others to earn a living online.
Article Source: http://EzineArticles.com/?expert=Mark_A._Abrahams
By Amanda Isbitt
AdSense is a list profit system that could not be easier to use, but which will bring you instant profit. The best part is, of course, that it can be installed anywhere.
It will turn an undersized affiliate-based online company into a profit-turning enterprise and retire those small percentages of the sale that most people make and instead will build a colossal list so that your income snowballs.
What most people do with affiliate-based online businesses is to send their hard-earned customers to their competition. And for what? For the minimal profits that come back to them!
AdSense, on the other hand, puts an end to the small percentage of the sale theory that makes you lose your customer base forever. You are asking yourself now, how does AdSense manage to do that?
The answer is relatively uncomplicated. If for example you are currently getting 100 hits a month - instead of handing your customers over to another company you alternatively ask your visitors to join your list, and thus they become your customers. You no longer need to just get a percentage of that first sale. Instead you can continue to construct and grow that list along with your profits every solitary month.
In this manner you are no longer trading hard-earned customers for those tiny profits. You will be well on your way to building a business that will continue to grow robustly every day!
How does this work, you want to know? You will be able to accomplish this with free, superb-quality professional marketing material that everyone is clamoring for.
Once you have this turnkey solution you will finally be on your way to the top with an online business that will keep working for you while you only work a few hours a week! And that's not even the best part. The best part is that visitors to your site will not be turning to the competitor any more; they become your life-long customers.
Via AdSense you'll receive the rights to a website that contains a comprehensive 5 day audio course. This is what you'll be offering your customers for FREE.
The AdSense revenue though its tremendous payout and exceptional click-through ratio will bring you your start-up revenue. Remember that list you've been compiling? It's filled now with happy and ultimately highly satisfied customers who received a very high-quality course from you. You have now gained their trust and respect, not to mention credibility.
With this programme your customers will receive the simplest and most productive software available for them to upload to their site, complete with and excellent installation guide video. They will have to perform NO programming or coding to do; it will all be done for them, including fantastic professional graphics.
The amazing combination of AdSense is it can't miss because of the high quality products that the customer receives. When there's high quality involved, customers are happy and refer others to the company. I just wonder where the idea has been since it works so well?
For all of the latest products, news, and case studies please visit Adsense Marketing Info.
Article Source: http://EzineArticles.com/?expert=Amanda_Isbitt
By Ewen D Chia
Google AdSense is one of the most profitable and popular programs website publishers use today. Today it is difficult to find many websites that don't use Google AdSense. If used properly Google AdSense can be extremely profitable for even small-scale websites. However improper use of the AdSense program will be a major waste of time. In some cases it could lead to disqualification from the program, which would leave a lot of money on the table for publishers.
Beginning with Google AdSense is easy and unlike most online money making programs, will generate income immediately, without an initial investment. Registering with Google AdSense is simple and quick.
The first thing you'll need of course is a website or Blog. This can be about anything you would like, but it will need to have original content. How-to articles and product reviews are two examples of historically successful sites. The main idea to keep in mind is to publish something that people want to read and that has relatively little competition in the search engines.
Now its time to place your Google AdSense ads on your site. The ads are very small and extremely simple to use. The positioning of your ads must be kept in mind. Studies have shown that when someone visits a website their attention usually goes to the top left of the screen. This is probably because when using a search engine we typically look at the top ranking sites first, which are always on the top, reading left to right. This top-left area is probably the best place to put your AdSense ads in your site.
Publishes make money when visitors of the website or Blog click on the sponsored ads. The payment amount for these clicks varies greatly depending on the keywords and general niche of the topic.
Making money with Google AdSense is very simple to do, but like any trade, is hard to master. The top AdSense earners are making hundreds of thousands of dollars a year, utilizing hundreds or thousands of different sites or Blogs. The road to these riches is long and often difficult. But with a little hard work you too can be making a great living with Google AdSense.
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Article Source: http://EzineArticles.com/?expert=Ewen_D_Chia
By Chris Reyes
AdSense is a program from Google to help webmasters earn money online. It is widely used and fairly popular. Other search engines such as yahoo have tried to duplicate Google's success, but Google remains number one with PPC (Pay Per Click). There are hundreds of success stories of people who use AdSense. The first step to earning with AdSense is understanding it.
There are 4 types of AdSense ads:
- Pubs via conventional AdSense ads (CPC = cost per click on ads): These are banners advertising "texts" on the right of this website (nb: AdSense displays images, but it's rare) . It is the largest source of income via AdSense, as well ads are often targeted and not too intrusive with a powerful customization (color, size ...). Note that more ads are placed (on top of the site, in the field of view ...), the more you earn!
- Click on the links via the search engine Google (CPC) is a window with a customizable internal engine to the site and that also allows research on the Internet. You are paid if the user clicks on an ad in this dedicated search engine. It is a great way to make money and to render service to your users. Currently on ConseilsMarketing.fr revenues search engine of more than 10% of AdSense income in total (since the establishment of this small piece of code, we found a 15% increase in advertising revenues, because they are additional income of non-competing AdSense ads).
- Click on the button to download the free Google Pack (sponsorship). Sales through this system are very low (even zero!), Because very few people are interested in the Google Pack (are they already have, are they do not know what is!).
- AdSense ads with payment to CPA (sponsorship) is the novelty of July 2007. Google adopts a system similar to the classical membership, you pay at the result! In fact you do not touch money to click, but only if the user is buying / registering for a newsletter ... The advantage is the compensation is more important, and you can choose from a list of advertisements Display ... A disadvantage is that even if you click, if the sale is done you do not win! More for the moment there are very few advertisers, and therefore not really relevant ads unlike AdSense classic where there is crowd of advertisers ... (nb: this system is being tested on ConseilsMarketing.fr from 2 weeks, and for now there was no income to report, despite an announcement very relevant!).
Check out http://AdsenseTechniques.com for more info on AdSense and AdSense Techniques.
Article Source: http://EzineArticles.com/?expert=Chris_Reyes
By Chris Sandberg
One of a beginner's question is "can someone really make money with Google?" The answer is a resounding yes. However, it depends on what blog you are putting up, and how much effort you are putting in. Take a look on the two real cases below, to understand what I mean.
There's a blog about investing that has just about five visitors a day, with almost the same number of page views. It rarely earns from Google AdSense but if it gets a click, it's worth about $2.
Another is a foreign lyrics site with about 2000 visitors, and 6000 page views a day. Search engine optimization is not a problem since most of its visitors naturally come from Google. If you see the numbers above, you'll surely think that "hey, that should earn a lot in AdSense!" However, it just earns about $5 a day, merely $0.05 per click.Well, $5 still sounds good. It can cover up the monthly web hosting payment at least. But come to think of it, if the investing blog in case #1 has just the same number of visitors and page views a day, with an average of 100 clicks per day in AdSense, how much do you think it will earn?
Google AdSense is a program from Google that allow its members to display relevant ads in their websites or blogs. Relevant means that these ads are related to the content of the website the ads are in. Since it is just one piece of code pasted in the site's html document, different types of ads appear in every page of the site unless the site just cover a single topic. So, if you are writing about investing like the site in Case #1, ads that will appear in the site could be: Earn Money at Home, Forex Chart, or Mutual Fund Investing. With these relevant ads, your visitors will likely to click on them. More visitors clicking on the ads, more payment from Google.
So in setting up a site or blog, and you want to earn money from AdSense, it is smart to look over the keywords in your topic, the competition in your niche, and if the number of visitors you are expecting is achievable. The reason you have to take note of these is because these are the factors that will determine how much you will earn from AdSense. So, it is really a combination of smart writing and internet marketing.
Chris is the editor of http://gfanatic.com, a Google fan blog that features updates on different Google products, and tips like how to make money with Google
Article Source: http://EzineArticles.com/?expert=Chris_Sandberg
Jumat, 06 Maret 2009
By Christopher Kyalo
here is really no doubting that there are amazing incomes currently being made on Google Adsense and the really interesting thing is that even relatively small sites and blogs are finding new ways to make money from their Adsense sites every day.
Actually there are a lot of increasingly creative ways to make money and maximize on Adsense earnings that are being discovered and also being put to use every day. And what’s even more fascinating is the fact that most of these tools being used don’t cost anything. They are actually free. Here are 7 of the most effective currently being used.
a) Ways to make money from Adsense by Distributing articles through ezine and article announcement lists
Some of the most effective methods ways to make money from Adsense clicks involve the simple step of just increasing the volume of targeted traffic to a site. One of the ways of doing this is by distributing interesting content to ezine lists and article announcement lists. It is not too difficult to quickly build a list that reaches a million or so email boxes and can thus give a lot of visibility and drive tons of highly targetd traffic to your Adsense site or sites. Probably the most popular place for doing this is at Yahoo groups, but there are a few others that you can find easily by using your favorite search engine.
Success here depends on three main factors. Firstly you should be careful to join article announcement lists and ezine lists that are as relevant as possible to your subject matter and offering. Secondly your headline has to be a killer headline that will grab readers by the scruffs of their necks and force them to open your email message amongst the dozens or even hundreds of others they receive daily. It goes without saying that the content must meet the promise of your sensational headline. Anything less will cause annoyance and leave all those potential visitors to your Adsense site feeling cheated. And believe me, you don’t want to cause this sort of reaction because it is definitely not one of the ways o make money from Adsense or any other program for that matter. Thirdly, you will need the sort of resource box in all your articles that will leave most of your readers with no option but to visit your Adsense site.
Within a very short of consistently applying this technique, my daily Adsense earnings increased seven-fold.
b) Ways to make money from Adsense by Distributing free articles to high traffic article sites
Some people find the recent trends that have seen an increase in article sites surprising. I don’t. The net is primarily an information-seeking tool. Anything that will help improve the search and quality of information will greatly benefit the people making that effort.
Some of the older article directories receive very high traffic, mainly from web masters and site owners seeking quality free content for their sites. So apart from the immediate exposure these sites also guarantee plenty of future targeted traffic to your site, when folks find your articles useful enough to re-post at their sites.
The more new articles you release to these sites every week, the more targeted traffic your Adsense sites will receive. This is in fact one of the most effective ways of making money consistently from Adsense clicks. One of the reasons for this is that targeted traffic will tend to spend more time at your site or sites, and the more time they spend, the higher the chances that they will click one one of the Adsense ads posted there.
c) Ways to make money from Adsense by Using Articles And A Viral Marketing Website
Any online marketing technique that involves the use of referral marketing or viral marketing automatically has a huge chance of being a success. The net is ideal for viral marketing and in fact gives any viral marketer huge leverage. Viral marketing or referral marketing is one of the most effective ways to make money online. Just ask Bill Gates.
When Gates was trying to play catch up on the Internet after an earlier mistake of underestimating the future importance of the net, he launched his Hotmail free email service when rivals like Yahoo already had millions of users. He decided to use a simple referral marketing technique. Every Hotmail message that went out had a brief signature at the end requesting the recipient to sign up for their free Hotmail account. Within a few short months, Hotmail had millions of users. And there are many other amazing stories which viral marketing boasts of on the net.
There is one of the very simple ways to make money from Adsense by going viral. Sign up at a leading viral marketing site. You will automatically get your own viral site. You can then use some of your articles to point people to your viral site. The way these sites work is that anybody who signs up at your site will have to visit your Adsense site if you register it at the site. So within a very short time you will be driving thousands of visitors to your Adsense site.
Find more details on this at my blog whose address you'll find in the resource box below.
Admittedly this traffic is less targeted. Still the huge potential and possible numbers you are able to receive using this free tool more than makes up for this.
d) Ways to make money from Adsense With Your Email signature
People greatly underestimate the power and potential effectiveness of a simple email signature as one of the ways to make money online. Actually this is a viral marketing method because emails get forwarded all the time and are even copied to several other people sometimes.
Do not waste another minute. Go to all your email accounts right now and create a signature that points to your Adsense site or sites.
Writing effective email signatures is a skill that you will have to develop, but I have found that using famous quotes is more effective than a straight advertising message. Always remember that people hate to be advertised to online.
e) Ways to make money from Adsense By Asking Questions At Discussion groups
I recently had an interesting conversation with a young Internet and computer techie. He asked me whether there were quick ways to make money online by answering technical questions and helping people to solve their computer and web-related problems. My answer was that there were many discussion groups where participants would get these answers for free. I advised him that he had a better chance of making money by making use of this free advice available online rather than by trying to sell his own advice.
There are tons of online discussion groups where leading world experts will answer your questions and give you valuable insight for free. It is amazing why most people do not think of using these online forums to learn as much as they can about the most effective ways of making money from Adsense.
These forums can easily be found through you favorite search engine.
f) Ways to make money from Adsense By Bartering your online skills for valuable Adsense keywords
In the old days, before the invention of money, if somebody needed something, the first question they asked themselves was; “What is it that I already have that I can exchange for what I need? Barter trade seems to have been forgotten but it is a very powerful method of trading. More so online where people have plenty of skills but are slow to trust others enough to send them money for an item they need.
You can barter whatever it is you have, your skills, products or services, and exchange them for genuine valuable Adsense keywords. Valuable Adsense keywords are the most effective way for a small site with low traffic to earn big cash from Adsense. And you can do this barter trade on an ongoing basis so that you always have a constant supply of valuable Adsense keywords which you can use at your site or blog as one of the ways to make more money from Adsense.
g) Ways to make money from Adsense By Sending Teaser Emails
To Everybody In Your Inbox And Also To Your Opt-in Email List
Most of us receive tons of email in our inbox every day. You’ll be surprised at the huge number of people you know by simply going through your email inbox. No matter how good your spam filters are, you are also bound to be receiving more than your fare share of SPAM or unsolicited email. All this is “gold” lying in your email inbox and there are ways to make money using these emails. All you need to do to process the emails into pure gold is to send out “teaser emails about the most interesting aspects of content at your site. The whole objective of teaser emails is to get people to visit your site. For instance if I were to send out teaser email on this content here is how I would construct it;
Subject: Free Tools Currently Being Used To Increase Adsense Earnings
Just thought you might be interested in this subject, since so many folks online use Adsense these days. If not please accept my sincere apologies. Details are at my site.
www. your site's address .com
I am sure you can write an even more effective teaser email. It would be a better idea to have a different message for your close friends, a different one for your business contacts and yet another one for those nasty guys SPAMMING you.
These are just some of the many creative ways to make money from Adsense.
Christopher Kyalo is a successful online writer and entrepreneur. Visit his blog to read the rest of this article; http://webcontentprovider.blogspot.com/2005/10/7-powerful-ways-to-make-money-from.html He can be reached at strongwallafrica at yahoo.com
Article Source: http://EzineArticles.com/?expert=Christopher_Kyalo
Selasa, 03 Maret 2009
When’s the last time you looked inside your website’s HTACCESS file? It really should become a part of your monthly (ack, weekly? daily?) audit routines. There could be gremlins at play you see…
Ok, here’s the gig, one day a mate comes along as asks me, “You mind Googling Twitter?” and I told him to mind his manners as I didn’t go for that kind of thing. Anyway, obliging him, the mighty Google was consulted and from what I could see, the oracle of the ‘Plex was behaving as normal.
Upon pressing for details as to what exactly he is seeing he sends me this;
As you can see the top results are for an Anti-virus website… NOT for Twitter
Being the curious type, I inquired with a few other folks to see what they were seeing. Sure enough, we were all seeing the proper set of results. Fair enough, it sounds like the hull has been compromised and he’s taking on water.
As we backtracked it seems there was a search result that had a peculiar behavior earlier that day. Upon clicking the top result in Google his AV software had done the jig, (although it may have been the Trojan mimicking to gain access). I went over to the website in question – and nothing.
I then searched the website in Google and clicked on the listing – voila! Sure enough you we’re redirected and a pop-up prompted to do a ‘security scan’ cough cough. This behavior ONLY happened when accessing the site via Google.
The HTACCESS Gremlins
What could this be one wondered. Certainly the mighty Goog’ has not fallen pray to wrong doers have they? After all they say they’ve done it before;
Naw, that couldn’t be it.
Initial suspicions leaned towards the site being hacked, but the site administrator was as confused as a link baiter on truth serum, no hacks could be found. To be on the safe side, a few of those in the know, information retrievers, were consulted and one specializing in rarefied AIR (adversarial information retrieval) had the answer. Check the HTACCESS file; which was an enlightening journey.
You see kind reader, they had gone in and were redirecting ONLY the traffic from Google which then prompted and had caused the computer to be infected. Then, on subsequent searches they were intercepting it and sending back their own (modified) Google results. The sneaky little buggars.
Make it a part of your site audits
You can just imagine the reputation problems that could come from this not to mention its potential for sabotage. While this may not seem like the domain of the SEO, having low search engagement and possibly infecting visitors is sure to have negative effects ultimately. No matter how you look at it, from hacking to put nasty (outbound links) on competitor sites to redirecting incoming SERP requests, this is something SEOs need be aware of.
In the modern world of SEO, close ties with the security and system administrators is key. Everyone needs to be aware of the potential for such attacks and be vigilant. A lot of time and money (into search campaigns) could easily be washed away and replaced with a reputation management problem.
What to watch for - This type of attack is often found when you are using a CMS or WordPress type installation that requires the htaccess to be writable (such as SEF URL creation). To guard against it, be sure to chmod your hataccess so the at it’s not writable until you need to publish something new - then make it writable, create pages and then set it back again.
…. Something to consider…
source : http://seo.site-reference.com
Jumat, 20 Februari 2009
I had always wanted to be ble to search just the best SEO blogs and websites from the web so I could cut through all the garbage that is out there. What’s a guy to do though? Well, thanks to Google I can create my own Custom Search Engine and pick and choose which sites I want in my search engine as well as assigning refinements and even weighting of the sites. How friggen cool is that huh?
It is loaded with the top SEO blogs/websites and is great for research and learning. If you are looking for SEO information and want to get right to the best stuff from the pros… check it outIf this works out I am going to put up some others I have that search Social Media Marketing, Buzz Monitoring set up and more… let me know what you think
At the moment, it searches the following sites;
the LinkSpiel, Sebastians Pamphlets, Hamlet Batista, TopRank, Search Engine Journal, Sphinn, HuoMah (duh), SEO Book Blog, SEO by the Sea, SEO-Theory, the MadHat, Search Engine Land, VanGogh, Search Engine People, Cornwall SEO, Search Engine Watch, Marketing Pilgrim, Bruce Clay Blog, SEOmoz Blog, SEO Scoop, 10e20, Jennifer Slegg, John Andrews, Wolf Howl, Small Business SEM, Hobo SEO, Joost DeValk, SEO Scientist
the SEO Search Engine
Could SEO companies soon lose the right to call themselves SEO companies? If a man named Jason Gambert has his way, the answer is yes.
Mr. Gambert claims in his application (which was rejected several times before finally being accepted for publication) that SEO is defined as a “process”, and not a service. Thus, he is claiming that he has the right to trademark it as a service. SEO as a “process” would remain free for general use, not that it would matter.
The only problem he faces is that SEO has indeed been a service for over ten years, and thousands of companies can demonstrate prior use of the mark as a service (including my own). The chances of him actually getting the trademark are close to nil.On his blog, Mr. Gambert claims that he is trademarking the term for the good of the industry, and that he will enforce certain standards that companies will have to meet in order to use the term “SEO”. To which the industry replied “Who the hell is Jason Gambert, and what are his qualifications?” The answer to this question has yet to be answered, but many doubt his claimed altruism and believe that ultimately, it’s about the money that can be made by licensing the term.
Even if his stated plans are true, good intentions have no bearing on whether or not a trademark is granted. It’s my understanding that many opposing documents have already been filed, and it will then be up to Mr. Gambert to answer to people that have a much more legitimate claim to the term than he does.
For a detailed history of this saga, please visit http://www.seomoz.org/blog/pulling-a-fast-one-a-clever-internet-marketer-is-trying-to-trademark-seo
The beginners guide to the art of search optimization
It goes without saying that those that write/read books sing their praises and those that blog know that their way is best and forum hounds know that is the way. Each format has it’s evangelists.
You should consider exploring each of these avenues and more to truly get the most out of your path to understanding search engine optimization. Some methods are more appropriate for enthusiasts and others for those looking to become SEO professionals some day…. Obviously experience is the best teacher, but what other ways are there these days?We all learn in our own way….
While there is no end to the SEO advice that permeates the web marketing world, it can often be very difficult to sort out exactly how one should research and where one should turn to learn about SEO. In a follow up to a post I made a year ago, I thought an updated look might be a good idea.
Now let us count the ways
One of the great things about books, real or eBook, is that you can not only take them with you and read on-the-go, but they are often easier to reference later should you be looking for a nugget to deal with a given situation.
The downside of SEO books, as with many technology books, is freshness.
The world of search engines is constantly changing and thus any related information must also be updated. Be sure to cross reference information found in books relating to search to ensure freshness and reliability of the information.
* Professional Link builder’s guide - SEOmoz ($29)
* SEO Fast Start – from Dan Theis (FREE)
* Small Business guide to Search Engine Marketing – by Jennifer Laycock ($79)
* the SEO Handbook – by yours truly ($10)
Considering the recent decline in SEO book publication one has to imagine the popularity of this form is on the decline. I myself prefer a good read in hard copy or portable digital form… but potentially in the minority on that one.
Once more, like books… the main consideration is how up to date the information is. Here are some guides that are great for those looking for great information online;
* Beginners guide to SEO - SEOmoz
* Local small business SEO basics – by Sugarrae
* Bloggers guide to SEO - by Aaron & Giovanna Wall
* 11 Experts on Link building – From Sugarrae
* SEO Theory guides - SEO Theory
* SEO guide to information architecture - Audette Media
* 5 Easy SEO tips for your website (video) - Search Marketing Gurus
* FireHorse guide to Google personalized search - Firehorse Trail
There are many more out there but these are some that are truly worthy for anyone getting around the waves of the search marketing ocean. If you know of others, feel free to leave them in the comments and I’ll add them to the list.
Unfortunately I haven’t had the pleasure of reviewing any of these services, but there are some fairly respected resources out there for those looking for a more structured system of learning. For me, this type of learning does well as there are generally instructors on hand to help guide the student.
* SEO Book Training – from Aaron Wall
* Link Ninjas - Jim Boykin (and others)
* Link Bait Coaching - Lyndon Antcliff
* SEOmoz Pro membership - SEOmoz
* Learn SEO Live - Garrett Pierson
* Search Engine College - SEC
* SEOmoz Video training series
* the Joomla SEO Book Club
Classes, Seminars and Conferences
Again, while I am a big believer in these types of mre hands-on interactive approaches to learning SEO – I have not had the chance to really participate in many of these. If you want to get out and play with some industry thought leaders, there is no better way than one of these offerings;
* SMX (conference)
* SES (conference)
* PubCon (conference)
* SEO ToolSet – from Bruce Clay
* Elite Retreat
* SEMPO Training
* SEO Class (We Build Pages)
* SEM Canada (conference)
In some cases, blogs are not the greatest place for learning; at least for the noobs. Many times there are advanced theories, rants and personal perspectives more than structured reading for a person looking to learn SEO. That being said, they are a great wealth of information for beginner, intermediate and advanced SEOs alike. Some of the best include;
SEO by the Sea
SEO Theory Blog
Bruce Clay Blog
Top Rank Blog
Search Engine PeopleSEO Scoop
the FireHorse Trail (guess who?)
Local SEO Guide
the Link SpielAimClear Blog
SEO Book Blog
Wiep Knoll Link building blog
Hamlet BatistaJordan Kasteler
SEOpscenter Jennifer Slegg
SEO Design Solutions
..and there are plenty more in Lee’s Big List…
Much like the blogs, these sites are more for those looking for the latest industry happenings and musings. While they may not always offering teachings for the noob, in any industry, staying abreast of the times is an essential element in the process. Here are the more popular websites;
* Search Engine Land
* Search Engine Journal
* Search Engine Watch
* Search Engine Guide
* Marketing Pilgrim
* Search Marketing Gurus
I like these collective publications and advise having them in your reader. They may not be all about the teaching, but can give a strong ongoing grounding in the industry.
While many times forums can be filled with contradictions and more noise than signal, there is often a dialogue around real-world situations in forums. As with anything, take nothing as gospel and be sure to cross reference information with other sources. Here are some of the more popular forums out there;
* Site Reference
* Digital Point
* SEO Chat
* SEO Roundtable
* Web WorkShop
* WebmasterWorld Forum
* Internet Business.co.uk
* Google WebMaster Help
* WebPro World
* SEO Guy
* SEO Refugee
* Cre8aSite Forum
* HighRankings Forum
* IHelpYou Forum
* Search Engine Watch Forums
With a grain of salt
One thing is for certain; on hands experience is ultimately the best way to learn SEO. By taking a cross section of different methods and principles one has the power to go forth and create/test the theories.
This will be the most essential tool in the learning experience. To me there is no best way to go about it… what is important is to remain objective and open to new concepts.
If you want to know what some of the SEO pros felt… read the sister post; Learn SEO – the experts share insights.
(and join the discussion in the forums)
No seriously… stop laughing… get the hell back up from the floor…. This isn’t funny.
Ok, so we all know that it’s oft updated, mere representation of the floating point internal and lives a love-hate relationship with link sellers (and builders) the world over. We know the direct correlation of ToolBar PR (TBPR) and rankings is minimal at best. So yer a genius.. pleasure to meet you.
You see I get alerts on a ton of things each day in the ‘ol inbox;
1. Google Alerts for Buzz tracking
2. G-Alerts for Google Dorks
3. Forum thread replies
4. Social Median news
5. New goodies on social media sites
6. Google Webmaster Help
And it was that last one that had me going this morning. One gets used to seeing it on many SEO boards out there….usually noobs – or link merchants. But this fine morning I noticed it (asking about PR updates) twice on the Google boards…ha ha ha ha a ha… and why is that so funny? Because Google surely understands there are few reasons to get excited about TBPR beyond links. It’s like yelling “Hey I am a link fixated search manipulator – Look at me!!”
Yes, I understand some peeps still just get an emotional response to new (higher) TBPR… but not nearly as many these days as there are those wanting to somehow capitalize on the little green bar (LGB). I dearly hope none of these peeps are putting URLs in their profiles if ya know what I mean…
In one of the FAQ’s on the Webmaster Help boards has this;
“I have a lot of new links pointing to my site, but my site’s Toolbar PageRank has not changed in months.
Don’t worry :). We actually recalculate PageRank quite frequently, but only push Toolbar PageRank updates occasionally. This is our respectful hint for you to worry less about PageRank, which is but one of over 200 signals that can affect how your site is crawled, indexed and ranked. ”
And while that is a great answer, anyone asking about links and TBPR on a Google Board should be drawn and quartered. I don’t care if it is an innocent question… it’s akin to asking the cops where the best fields are to grow your pot. Sure, they would know… but uh…
It’s everywhere sadly
You merely have to step inside the front door at forums such as Digital Point(less) to find a slew of “When’s the next update” or other related and equally useless TBPR discussions… which usually incorrectly talk about PR… when most don’t grasp the difference.
So to all you nutters that simply can’t stop talking about TBPR… do yourself a favour and don’t go asking Google… That’s a lifetime subscription to DUH magazine
Selasa, 17 Februari 2009
Wednesday October 15th is “Blog Action Day: Poverty” and so far 11,211 blogs/websites have participated in this massive awareness campaign, including your friends here at Site-Reference. We hope you can join us! Simply post a comment below and Site-Reference will donate $1 (per comment) to Kiva.org.
What is Kiva and why are we supporting it?
Well, a lot of us here are self-starters and while we’ve worked hard, we were given opportunities the majority of the world’s population simply don’t have.
You know, little things like quality education, the proper infrastructure (access to the computers, internet, etc), and most importantly financing. No matter what, it takes $$$ to make $$$. Whether its a few bucks to keep you fed while you get going, or a few million to create the next great piece of software, all entrepreneurs need some money to start with.
With Kiva, fortunate entrepreneurs such as us are able to make small loans to those in the developing world that can then turn them into profitable businesses and sustain themselves, their families and in some cases their communities over the long run. And the best part- once these loans are repaid they go to help the next guy/girl.
For more on Kiva checkout their page here: http://www.kiva.org So if you’re reading this- leave a comment- it’s the least you can do and we’ll donate $1 to Kiva.
Or if you have more than the 2 seconds it takes to leave a comment, get involved yourself at Kiva.org or go help out that charity you’ve always told yourself you’d get involved with.
On Monday Ocotber 20th, we’ll tally up all the comments and we will make our donation at that time.
Many thanks for your continued support, Nic, Dave and the Site-Reference crew
source : http://seo.site-reference.com
by : Dan Nystedt, IDG News Service
High Tech Computer (HTC) unveiled its second Google Android-based smartphone, the HTC Magic, with mobile service provider Vodafone on Tuesday.
The new smartphone will soon battle its predecessor, the T-Mobile G1 (also called the HTC Dream) in Europe. Vodafone plans to launch the HTC Magic in the U.K., Spain, Germany, France and Italy and several other Vodafone markets over the next few months, the company said in a statement. T-Mobile has said it would roll out the G1 in continental Europe in the first quarter of this year.
Vodafone did not provide pricing information, nor nail down a specific launch date.
HTC isn't the first company to show off an Android phone at the Mobile World Congress in Barcelona so far this week. Chinese handset maker Huawei revealed its first Android-based smartphone on Monday. The device, which resembles an iPhone, will be available in the third quarter of this year.
The HTC Magic will launch much sooner than Huawei's device. HTC has a jump on most other smartphone developers when it comes to Android because the company worked closely with Google to make the first smartphone based on the new OS and software, the G1.
The new Android smartphone shares several similarities with the G1, judging by the specifications.
The two handsets sport 3.2-inch touchscreens with 320x480 resolution. They both have 3.2-megapixel digital cameras and both handle many of the same wireless technologies, including Wi-Fi, GPS (Global Positioning System) and 3G (third-generation) signals via WCDMA (Wideband CDMA) as well as high speed data via HSPA (High Speed Packet Access). The also both use track balls and enter buttons as means of navigation.
The HTC Magic differs mainly in its sleeker design and lack of a QWERTY keypad.
The device is smaller and lighter than the G1 despite the same size screen, at 113 millimeters by 55mm, compared to the G1's 117.7mm by 55.7mm. The HTC Magic is thinner at 13.65mm versus 17.1mm thick for the G1, likely due to the lack of the keypad. The Magic is also lighter at 118.5 grams (4.18 ounces) with the battery, compared to 158 grams (5.6 ounces) for the G1.
The HTC Magic will be available in white in the U.K., Spain and France, black in Germany and both colors in Italy, Vodafone said.
source : pcworld.com
YouTube for web marketers
First up is a new multimedia site for internet marketers called – IM Broadcast
This site was created by Loren Baker of Search Engine Journal and a few of my pals, Dave Snyder and Jordan Kasteler from the firm Search and Social. For the launch last Friday they live streamed their conference – Scary SEO.
Follow me ;
User; theGypsy (of course)
MyVid Favs; Gypsy’s videos
My Group; SEO Geeks
I was lucky enough to be an early beta-tester and have signed on to be a moderator for the next while. If you want to give reading a rest and watch SEO goodiness, be sure to join up.
The SEO Search Engine
Another new treasure I wanted to pass along is a vertical search engine for the SEO community named; Search SEO Pros.
This website is simply a collection of Google Custom Search Engines that were put together by yours truly. We thought a dedicated search engine for search optimizers and enthusiasts was needed and set about loading some up.
Jam packed with some of the best resources on the web today; Search SEO Pros is your first stop when researching your search needs. It is actually 4 search engines in one covering expert blogs, video and even the search engines themselves (Google Blog, Yahoo and more).
So be sure to bookmark Search SEO Pros – you’ll be glad you did ;0)
source : http://seo.site-reference.com
A new resource in the link builders toolbox
In SEO links are the golden commodity that make or break a campaign. Not only are inbound links critical in ranking, but who you LINK TO can also be a serious consideration. Google has said many times that you really can’t be hurt by who links to you, but you can be damaged for linking to bad neighbourhoods.
One area that can certainly get a website flagged is by serving up malware or other nastiness. Most often this is done by hackers/crackers that have accessed the site and installed malicious scripting on the server. But how does one know if a potential link target has had issues in the past?
Enter the Google diagnostic tool
There is a handy little too at Google for checking the recent history on domains which is well worth using when link building (link exchanges, link drops) as well as checking websites you may be linking out to within your content or blog posts. It is a simple query; http://google.com/safebrowsing/diagnostic?site=site-reference.com (replace the end part with the domain you’re investigating)
What does an infected website look like? Here’s one example; http://google.com/safebrowsing/diagnostic?site=news.com.au
It can happen to anyone
And yes, I mean anyone… look at a search for Google.com - or eBay - and Joomla (as recent as yesterday) - you get the idea. While these sites seem to be good at catching it, there have been attempts.
How reliable is the application? It’s hard to say at this point as it’s only reporting problems that Google has seen; they don’t seem to be testing entire websites. What is important is that you remember that malicious actions can have an affect on your site’s presence in search engines. Be vigilant.
This only takes a few moments and can be invaluable to the search optimizer. Add this little toy to your toolbox and take the time to check out those sites you’re considering linking to from now on…. Better safe than sorry. I’d also suggest checking your own site every month as well to ensure you haven’t been compromised. All in all.. and groovy new tool in the box.
(thanks to Jim Stewart for the tip )
source : http://seo.site-reference.com/